OBJECTIVE OF THE JOB:

In synergy with the national level and response to specific local challenges, implement the most efficient communication measures to ensure the three pillars of communication: raising awareness, attracting visitors, and building brand preference.

RESPONSIBILITIES:

RESPONSIBILITY 1: Co-construct Communication Strategy for Hanoi City

• Master the National Communication Ecosystem: understand the tools, resources, and guidelines provided at the national level to ensure consistency and alignment.
• Analyze my local market to identify specific needs, challenges, and opportunities for tailored communication efforts.
• Co-write the Communication Policy with the Hanoi Regional Leader.
• Build the annual communication budget for Hanoi City.

RESPONSIBILITY 2: Coordinate and Ensure Operational Implementation

• Promote and facilitate the application of national communication tools and frameworks, ensuring their effective integration and optimal utilization at the local level.
• Guarantee the successful execution of planned operations locally, ensuring they are carried out efficiently and in line with established objectives and standards.
• Guarantee the consistency of Decathlon‘s brand image locally by adhering to the brand charter, tone, and guidelines in all communications.
• Manage and synchronize internal and external communications, ensuring a unified voice and message across all platforms and audiences.
• Lead the creation and execution of local campaigns, ensuring they align with national strategies and local needs.
• Ensure clear and timely communication of all deployed initiatives and tools to store teams, ensuring they are well-informed and prepared to execute.

RESPONSIBILITY 3: Manage Communication Activity and Measure Value Creation

• Manage the communication budget for Hanoi City.
• Debrief, analyze, and review the effectiveness of national communication tools and strategies within the local communication network, and implement improvements to enhance their impact and efficiency.
• Measure the performance of Hanoi’s local campaigns and the resources generated.
• Measure the impact of events, measuring their influence on brand awareness, engagement, and business performance

RESPONSIBILITY 4: Develop and Nurture My Network

• Engage actively in the project group dedicated to local communication, collaborating with team members to align strategies, share insights, and contribute to the overall success of communication initiatives.
• Engage both internal and external stakeholders within the local ecosystem, build and manage the relationship with potential business partners for Decathlon business growth

REQUIREMENTS:

1. Technical Skills:

• Project co-writing and management: you need to build a communication plan and conduct a relevant analysis of the local context.
• Collaboration with providers/ partners/ stakeholders: you ensure the effective implementation of the communication plan.
• Budget management and measure all communication actions implemented (methodology, indicators, value creation).
• Functional management of all stakeholders (internal and external).

2. Human Skills:

• Open-Mindedness: Prioritizes tasks and embraces new ideas.
• Collaborative Teamwork: Empathetic, service-oriented, and shares resources effectively.
• Effective Communication: Excels in active listening and clear verbal, written, and digital communication.
• Self-Management: Works autonomously and manages energy for productivity.
• Results Orientation: Shows perseverance in achieving goals and agility in client response.
• Inspirational Leadership: Motivates and guides team members to achieve the project objectives.